Though less than a year old, the White Room has made its mark on the Twin Cities bridal market with its unconventional approach. Instead of a traditional storefront, the store opted to set up shop in a sixth-floor live-work loft space at the Sexton Lofts in downtown Minneapolis. The shop's selection is similarly unique, with fashion-forward gowns from hard-to-find luxury designers such as Spain's Yolan Cris and Rosa Clara, Aussie designer Johanna Johnson, NYC-based Houghton and Minnesota's own Caroline Hayden. (21 S. 7th St. #624, Mpls., 612-361-7175, thewhiteroommpls.com
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