Twin Cities hockey players could have one more option for gear starting this fall. Bauer Hockey plans to open its first "retail experience" store in Minneapolis. The company isn't specific about the location yet, but has taken to Twitter to tout a very player-friendly shopping experience.
Bauer Hockey tweeted, "Every BAUER retail Experience location will have indoor ice available so you 'Try Before You Buy.' "
"We've been elevating player performance at every level of the game since 1927," said Bauer Hockey executive vice president Rich Wuerthele, "and today we're excited to take this innovation to new heights by giving consumers an in-store BAUER experience that they've never seen before in this industry."
The company announced that it will open its first Own the Moment store in the Boston suburb of Burlington, Mass., in late summer. Bauer plans to open another six to eight retail experience stores in key hockey markets over the next several years in the United States and Canada.
Vineeta Sawkar • Twitter: @vsawkar
