Wherever Andrew Zimmern goes, someone approaches him, wanting a picture.
"I've been asked for selfies in the Kalahari and the Congo, in the remote hill country of Thailand," said Zimmern. "In Africa, more people have cellphones than electricity. There's no place I go where it doesn't happen."
"Bizarre Foods," the Twin Cities-produced Travel Channel show that features the globe-spanning, bug-eating Zimmern, airs in about 70 countries. The show's cable omnipresence and Zimmern's bald-head-quirky-glasses look mark him for his fans and viewers, whether he's on a remote landing strip in Alaska or at the Caribou coffee shop near his home in Edina. "The show is more popular in Argentina and Chile and some Asian countries than it is here, so there's no getting away from it," Zimmern, 53, said. "One person asks for a selfie and then there's a line wanting them."
When his show began airing eight years ago, fans approached the former restaurant chef with paper and pencil, asking for his signature. These days, that's a rare request.
An autograph used to be the coin of the realm to prove a high-profile encounter. A scrawled name could be quickly obtained and kept forever, a scrap of paper that caught and held a tangible piece of the celebrity's essence. Now that just about everyone is walking around carrying a camera inside their phone, the selfie has trumped the autograph as the preferred mode of verifying a brush with greatness.
"Getting someone's signature doesn't mean nearly as much as photographic evidence of a physical encounter," said Shayla Thiel-Stern, a University of Minnesota professor who teaches courses on digital media and culture. "A picture with a celebrity increases social capital. We document everything we do, but instead of being written, the documentation is now mobile, visual and social."
It also conveys a connection that an autograph rarely could. Selfies equalize the person taking the picture with the celebrity whose visage they've captured. The frame holds them both, and with a pose and a smile, they can almost look like friends.
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When Melissa Saigh was walking down Fifth Avenue in New York City, she did a double take when she spotted Sarah Jessica Parker strolling the same street. Saigh gathered her courage and greeted the star, whom she described as "my idol," then whipped out her phone and asked for a picture.