The Rev. Matt Sipe began his Ash Wednesday at a coffee shop in Delano, offering ashes to folks sipping their morning brew.
The Rev. Christine Bellefeuille started the morning in the parking lot of her Stillwater church, smudging ashes on the foreheads of a few folks who pulled in before work.
The lunch hour crowd headed to a Maple Grove Lutheran Church church where the Rev. Christine Chiles offered prayers, pamphlets and ashes to drivers stopping by the church entrance on this first day of Lent.
Dubbed Ashes to Go, it's part of a recent trend to bring this religious ritual out of the church and into the streets. It's been unfolding in bus stops, downtown centers and church parking lots across the nation.
While some critics call it "Ash Wednesday Lite," local religious leaders say it's an important way to reach busy parents and workers who don't have the time to attend a religious service and receive ashes there.
"It's an opportunity for people to participate in something meaningful ... without having to be in a building, in a sanctuary, at an appointed hour," said Bellefeuille, of Trinity Lutheran Church in Stillwater.
Minnesota is home to about 1 million Catholics — the most faithful adherents of Ash Wednesday ritual — and another 2 million mainline Protestants, many of whom increasingly embrace the ancient tradition that kicks off the Christian season of Lent leading to Easter.
Chiles, who has been delivering drive-through ashes for five years, is among them. On Wednesday, she stood by the entrance to the church parking lot, the tools of her trade reflecting the changing nature of the holy day. The table at her side contained a bowl of ashes, a basket of pamphlets with titles such as "Lent is Trending," a large Bible, and a box of Pampers wet wipes.