Law enforcement has a message for drivers, again: Put down the phones and electronic devices while behind the wheel.
For the next 30 days, police and state troopers in Minnesota and several other states will be watching for distracted drivers and will be issuing warnings and tickets as part of an enforcement and education campaign that coincides with April's National Distracted Driving Awareness month.
Minnesota passed a hands-free law, which forbids drivers from holding a phone in their hand, in 2019 and it has had a positive effect, said Mike Hanson, director of the state's Office of Traffic Safety. Deaths (26) and serious injuries (101) resulting from crashes in which distraction was a factor fell to a four-year low last year, according to the Department of Public Safety.
But still "there are far too many drivers engaged with electronic devices," Hanson said. "It's inappropriate and unlawful. No message is so critical that it's worth putting lives at risk."
Public service announcements will be placed on billboards, TV stations and on social media. On Monday, U.S. Sen. Amy Klobuchar will speak during a virtual press conference put on by the National Highway Traffic Safety Administration highlighting law enforcement's strategies to hold drivers accountable and prevent distracted driving crashes.
In the past in Minnesota, officers have been positioned in school buses and utility trucks to better identify offenders.
"It's not like we try to lay in the weeds, but we are positioned better to observe violations," Hanson said. "We have creative law enforcement with creative platforms."
Previous enforcement efforts have lasted a few days to a few weeks, but this year's effort will run an entire month.