Red Rooster became a hit in Harlem thanks to chef Marcus Samuelsson's take on Southern comfort food — and became internationally famous because former President Barack Obama was a huge fan. He even held a fundraiser there. In May, the first foreign outpost of Red Rooster opened at the new Curtain Hotel in London's hip Shoreditch neighborhood.
About half the menu will be the same as the New York location: There will still be "Yep, Chicken and Waffle" for 10 English pounds (about $13 at the current exchange rate), fried "Yard Bird" (19 pounds) and "Obama Short Ribs" (33 pounds), a recipe fit for a president. But he's using some local ingredients and adding dishes to reflect his background, such as "Uncle T's Herring" (8 pounds). Plus, there will be a taqueria called Tienda Roosteria.
Samuelsson, 46, born in Ethiopia and raised in Sweden, became a star early. In his early 20s he earned a three-star review from the New York Times as the chef at Aquavit, which opened an outpost in Minneapolis. Now his brand and marketing empire has expanded to restaurants in Bermuda, Sweden and Norway, and he's a regular on shows such as "Chopped" and "Iron Chef America."
Q: Why London and why Shoreditch?
A: Growing up in Sweden, London has always been the big city that you have ambition for. I just felt that East London would do us a level of mystique for me — and also for our customers, in that they've been to London many times, but mostly on the West side.
Q: What will the taqueria be like?
A: We are inspired by Mexico, but we are not trying to be authentic. We are trying to be delicious. We're doing some tacos that are traditional and some that are not. We're doing one we call Addis Taco that starts with injera bread. It's the shape of a taco, and you pick it up with your hand, but it has Ethiopian flavors. We make all our tortillas here, and we have all Latin staff, which helps for flavor. We'll do vegetarian tacos so we will roast cauliflower and do salsa with that, and breakfast tacos and stuff like that.
Q: How would you describe your food? Do you use the term soul food?