The unflattering crime mug shot, taken in the starkest light at someone's lowest moment, has become big business.
Dozens of websites that comb through law enforcement releases of booking photos or mug shots of those arrested have developed a brutally efficient business model: If you want your photo removed, be prepared to pay up.
Some are polished, touting themselves as virtuous anti-crime crusaders, alerting the public to the danger among them. Others appear sloppily dashed together, exhorting users to tag images under categories like "loser."
In Minnesota, a company that calls itself Citizens Information Repository runs Minneapolismugshots.org, where removing a mug shot and getting a 24-hour scrub from Google will set an arrestee back $100. Those who can pay only $75 will have their photo floating on the Internet for three days — five days for those paying $50.
There are now dozens of such for-profit mug shot websites, and they work like this: Website operators gather mug shots — which are public records — from law enforcement agencies at little to no cost. The operators then post the photos online and refuse to take them down unless a fee is paid that ranges from $50 to $1,800. They do not update records just because charges are dropped or cleared. Instead, they protect themselves from liability by adding caveats such as "Innocent until proven guilty."
The practice has become so widespread that it's drawing the attention of Minnesota legislators, who are looking at ways to rein in the mug shot publishing industry without infringing on freedom of speech or information.
Proprietors of such sites say their business is an important crime-fighting tool protected under the First Amendment.
Dakota County Sheriff David Bellows considers it something else altogether.