Austin
New downtown Spam Museum opens April 22
After a year of work, the new Spam Museum will open in downtown Austin on April 22.
"We're just really excited to get the doors open," said Nicole Behne, Hormel Food Corp.'s marketing director for grocery products.
Inside the new temple to the legendary canned export, visitors will find some refurbished exhibits and several new ones. At 14,000 square feet, the new museum is about the same size as its former spot near Hormel's corporate headquarters.
But the space is more interactive, Behne said, with spots for photos and games — including one that plays with the steps of filling, baking and canning the pork product.
Austin officials hope that putting the city's biggest tourist attraction downtown will bring more visitors to nearby businesses.
The museum, which has billed itself as "the world's most comprehensive collection of spiced pork artifacts," attracts tens of thousands of visitors each year. Behne declined to give a more specific figure.
But for its 125th anniversary, she said, Hormel has set a big goal for the new space: 125,000 visitors in the first 12 months.
Jenna Ross