Look for the the first "openly gay" character, Kevin Keller, in Archie Comics this fall. The comics said the character would appear in the Sept. 1. issue.
Described as a strapping blond, the character will defeat Jughead in a burger-eating contest, win the affection of Veronica and wrestle over how to gently rebuff her flirtations.
Jon Goldwater, co-CEO of Archie Comics, says the change is "about keeping the world of Archie Comics current and inclusive."
have sold 1.5 billion copies and are published in a dozen different foreign languages.
