How many jobs are available in the fishing industry, and how diverse are those jobs? The answers: Plenty. And plenty.

Take Rapala, which is headquartered in the Twin Cities, with facilities housing about 100 employees in Minnetonka and Eagan. Fully 66 percent of its workers have been with the company more than 10 years.

In addition to contracting with independent representatives and distributors, selling through 20,000 retail outlets, sponsoring fishing tournaments, donating to charities and supporting pro-staff anglers, captains, guides and media personalities, Rapala — a company whose sole business is fishing — employees men and women in this sample of varied capacities:


• IT manager.

• Senior art director.

• Director of field


• Product engineer.

• E-commerce and internet

marketing director.

• Controller.

• Planner.

• Sales coordinator.



• Director of worldwide


• Director of distribution.

• Credit manager.

• Order filler.

• Material handler.

• Executive vice president/

general manager.

• Order expeditor.

• President.

Dennis Anderson