If you've ever wondered how footage of sports fans in the stands is shot for commercials, I can tell you exactly how it happened in one specific instance.
I was there, and I participated.
You've likely since seen the commercial, which began airing recently: in it, Twins fans in a bunch of different scenarios stop what they're doing — sometimes to the point of distraction — as Miguel Sano hits a long home run.
The shoot was April 19. The Twins, after sputtering to an 0-9 start, had won four games in a row at home and were playing a "getaway" game at 12;10 p.m. on a Tuesday against the Brewers.
A few days earlier, I had heard about a commercial shoot for a new Twins spot and made arrangements to sit in on it. Why? Well, after spending roughly half of my close to 40 years on earth working in sports media in some capacity, I'm always looking for new experiences about which to write.
This certainly qualified.
The protocol was fairly simple: the extras were supposed to meet outside of Gate 29 before the game to get their (free) tickets and then gather in Section 126 (down the left field line) before the game started. We were encouraged to wear Twins gear, but otherwise non-logo gear. And once the shoot was done, we were free to watch the rest of the game (which the Twins ended up losing 6-5).
I headed to the section about 20 minutes before first pitch. Folks from Periscope — the agency putting together the commercial — were milling around and getting set up. There was a VERY fancy camera and a lot of important-looking people (director, camera operators even a make-up person!) preparing for the work.