Sun Country, an airline that used to give free hot dogs on every flight, now charges a special fee for booking online. Round trip, it's $44.
Apparently, people just discovered this in the past few weeks. I know I missed it, probably because booking flights these days involves getting nickled, dimed, quartered and half-dollared to death, and your eyes just glaze over. Why is my $97 flight now $141? Well, I'd better leap on it, because it'll be more tomorrow.
I can't think of any other industry that can get away with this. It's like finding an "Oral Telecommunication Convenience Charge" of $50 tacked onto your restaurant bill because you made a reservation by phone.
You can avoid the charge by making the reservation in person, like it's 1967. Let's walk up to the counter and buy an airline ticket with a Diner's Club card! They probably let you smoke while you do it.
But explain why there's no charge for dealing with someone who has to be paid to show up, while making the reservation online, which involves zero humans, costs extra.
I understand charging for select seats, because it's better to be up front than stuck in the back by the toilets. You get off the plane faster, so you can wait longer for your luggage. When you're in Seat 46F, there's a chance they're out of the meal you want, and you get the Lukewarm Slurry of Mushed Vegetables.
There are two possible explanations for a $44 round-trip ticket charge.
One: The Sun Country computers are powered by treadmills, each of which has a recently retired NBA player who is accustomed to a high salary, and they all wear shoes with soles covered in gold leaf, which wears away quite quickly.