If the narrative leading up to the NFL draft was how different it would seem while being conducted remotely, the main takeaway from watching the first round unfold Thursday was just how normal everything actually felt.
Which — dramatic brand-focused voice-over … in these difficult times — feels quite good.
Here are some other thoughts from four hours, 32 picks and a whole lot of screens:
*Of the major United States pro sports leagues, the NFL has been the most dedicated to business as usual in the midst of the coronavirus pandemic. Whether that was as a result of the NFL's head down, brand-over-everything-else mentality or more a function of the league being the furthest away in a calendar sense from returning to the field of any of the leagues is debatable.
But it made me wonder how much the league would delve into our shared reality during the draft broadcast. The answer: A lot more than I imagined it would. The first 10 minutes were devoted to a montage with the message of "hope," narrated by Peyton Manning, as well as a scripted message from Commissioner Roger Goodell.
Images of health care workers and an abandoned-looking Las Vegas — where the draft was supposed to be — dominated the screen. A moment of silence was observed for the lives lost to the disease.
A little of the messaging was a bit overwrought for my tastes, but overall I thought the NFL and the broadcast handled the subject with good taste and with more depth than I would have imagined.
*Among the visual treats of the new format was a flurry of live shots from the homes not only of prospects but of NFL coaches and executives. The decor ran the full gamut, as one would expect.