Mark Little was dying from lung disease and passing time with his son, Jeremy, in a quiet game of cribbage.
For 10 years, the two had worked elbow-to-elbow to design and prototype a new kind of pontoon boat. But some time after Mark was diagnosed in 2010, the project was put on hold. Now, in March 2014, Mark was in his final days. He stopped the cribbage game, removed his oxygen mask and pointed to their backyard workshop in Oakdale.
"Our hearts are in there,'' Mark Little said to his son. "When I'm gone, don't give up on our dream.''
Starting Thursday at the 2017 Minneapolis Boat Show, the dream will be rigged with a 225 hp Mercury outboard and Jeremy's sales team will be taking their first orders. The pontoon invention that Jeremy carried to the finish line features an inseparable, retractable trailer. The boat detaches from its tow vehicle automatically, then expands like an accordion at the push of a button to a remarkable width of 11.5 feet. The starting price is $68,900.
If you talk to Jeremy, an undergraduate student at the University of St. Thomas, he'll tell you that his father-son creation could revolutionize the luxury pontoon industry. His business adviser and friend, St. Thomas Associate Dean of Entrepreneurship Brian Abraham, is bullish, but more down to earth.
"I certainly like his odds,'' Abraham said. "He's absolutely not your typical undergrad.''
As a professor, Abraham reads thousands of plans for start-up businesses. Jeremy's plan was uncommonly good and his enthusiasm was off the charts.
"To be a good entrepreneur you have to have passion,'' Abraham said. "That's half the battle because there's going to be hard times.''