Origin story: Owner Ashley Kilcher launched the first iteration of Roe Wolfe in Mendota Heights. A makeup artist, she wanted a home base for her makeup work. She decided to sell clothes, too — and before long the clothes took off. Eventually, she moved the growing business to the North Loop.
But her stint there didn’t last long. A developer bought the building Roe Wolfe occupied, forcing her out less than a year after she’d set up shop. Her next destination was a pop-up shop in the Galleria. Now, that temporary spot has turned into a permanent home.
What you’ll find: Roe Wolfe casts a wide net when it comes to styles. “We’re not boho, we’re not metro chic,” says Kilcher. “We’re a little bit of everything. We put all the pieces together so people can make their own style.”
The boutique prides itself on offering clothes that transcend age groups. At the shop, three generations of women in a family can shop — happily — together.
Patrons are also guaranteed to find fine local fare. “We’re a locally owned indie shop,” says Kilcher. “The majority of our jewelry is local. And we rotate art from local artists on the walls, which is also for sale.” In late April, the store will add clothes from local fashion designer Allison Quinnell. The collaboration will be its first with a local designer.
Location: The Galleria’s new expansion wing, 69th Street & France Avenue, Edina. Find it online here.