While researching their 2012 book, "The Language of Design," architect Maureen Steele Bellows and retired architect Barry Petit shot hundreds of photos to illustrate the design principles that shape cities, towns and community character.
In studying those photos, they became intrigued by a puzzling pattern in home design, especially in suburban developments.
"So many of the builder homes had multiple gables, complicated roof forms, towers, random peaks and grand entries," said Petit. "It shattered that line between good design and decoration."
But today's new home buyers are reshaping the market. Increasingly, they favor simple, smart use of space and eco-friendly design over grandiose McMansions. Petit and Bellows, who both have decades of experience with local and national architectural firms, decided to tap into the recovering housing market.
"Instead of writing about design," said Bellows, "we decided to do it."
To create their own "design niche" in the crowded arena of home plans, Petit and Bellows drew inspiration from David Salmela's Nordic modern designs and the simple shapes and forms of traditional agrarian architecture, which they had always admired. "It's the ideal of a farm family that had to build a simple, efficient farmhouse with limited resources," said Petit.
"It's a very clean style of architecture with logic and honesty," added Bellows.
They named their modern farmhouse designs, which have grown to 30 different plans, Vernacular Revival.