Terry Williams stood in front of guests at a swank Wayzata home on a recent evening, carrying a message that wasn't exactly cocktail party fare. Surrounded by lovely furniture and a glowing fireplace, she showed them a gritty film titled "Minnesota Girls Are Not for Sale."
For the next 45 minutes, a dozen guests sipping wine learned about a new $4 million, five-year campaign to halt sex trafficking of teenage girls.
"Most people are quite shocked that this is happening," said Williams, of the Women's Foundation of Minnesota, the campaign's sponsor.
Such unlikely house parties are taking off across the metro area, as the foundation launches the first philanthropic campaign in Minnesota -- and one of a handful in the nation -- focused on teen sex trafficking.
For the first time, a state foundation has opened its vaults to create a dedicated funding stream for programs against sex trafficking. For the first time, a foundation has spearheaded a public education campaign on trafficking, handed out grants to law enforcement and prosecutors, and collaborated with state players to build a safety net for the victims.
Last week the foundation announced its first grants in Minnesota, which is becoming a national model for combating the teen sex trade.
"We first heard about the problem from some of our youth [program] grantees who were seeing an uptick in this," said Lee Roper-Batker, foundation CEO. "Then one day Susan Segal [Minneapolis city attorney] called me into her office and said, 'You're a woman's foundation. What are you going to do about this?'"
The foundation looked at some numbers. It found only 11 foundation grants nationally dedicated to "sexually exploited youth" from 2003 to 2011. Three were in Minnesota. Teens in the sex trade were no doubt helped by grants addressing runaways, prostitution and domestic violence, the foundation knew. But there was little targeted directly at vulnerable minor girls.