Marked by precipitous cliffs and hairpin curves that leave drivers (and their passengers) white-knuckled and breathless, the rugged stretch of California's Central Coast called Big Sur has enthralled sightseers for decades with its natural beauty. Yet there comes a point on a leisurely afternoon drive on scenic Hwy. 1 when enough is enough. Could Big Sur get any more stunning?
Each turn along its 90-mile stretch of coastline seems to reveal an increasingly spectacular view of volcanic rock hugging deep-blue ocean. Less than an hour in, I'd already snapped dozens of images with my iPhone — some by leaning precariously over the hillside.
I wasn't the only wild soul. While we rarely encountered bumper-to-bumper traffic during our April visit, expect mini-traffic jams anytime the road widens enough for drivers to pull off for an impromptu photo session. It's especially crowded just north of Bixby Bridge, one of the world's tallest (260 feet) single-span concrete bridges. A stunning piece of architecture that blends seamlessly into the craggy terrain, it's one of the most photographed structures along the Pacific Coast. (Don't expect to Instagram your view in real time, because there's no cell service.)
Before the bridge's construction over a steep-sided valley in 1932, the drive from the Monterey peninsula to Big Sur Valley took three days by wagon because of a 30-mile one-lane dirt "detour" through a thick redwood forest. These days, it's an easy day trip, thanks to the 714-foot-long structure and a concrete highway that hugs the steep, chaparral-covered hillside like a wet shower curtain.
Named one of the world's most scenic drives by multiple publications, Big Sur's highway to heaven is a designated All-American Road. It also has its own postage stamp.
Even if you don't think you know Big Sur you probably do, at least a little: Its rocky coastline has been featured in numerous car commercials and movies. It's also made for some memorable pop-culture moments: It's where Don Draper found spiritual enlightenment in "Mad Men's" season finale, and last spring a vacationing Taylor Swift posted Instagrams from Pfeiffer Big Sur State Park.
In the '50s and '60s, Big Sur became famous as a haven for artists and writers such as Hunter S. Thompson, Jack Kerouac and Henry Miller, whose work and spirit is immortalized in an offbeat memorial library. New Age and bohemian types followed when the fabled spiritual retreat Esalen Institute opened in 1962 to those seeking to "push the envelopes of their own and society's existing limits."
While it has a post office, Big Sur isn't actually a town but rather a region that stretches from Mal Paso Creek in the Carmel Highlands to Ragged Point in San Luis Obispo County, just north of Hearst Castle at San Simeon. This was pretty much inaccessible wilderness until Hwy. 1 made travel easier and family farms and ranches gave way to tourism. Today, it draws more than 3 million visitors a year.