Even our cabdriver, slowing down at the curb, isn't sure of the address here in the center of historic Bologna, Italy. He frowns impatiently, but sees only the busy intersection, a row of nondescript office buildings and a plain brown door.
He squints, then takes off his sunglasses. "There, you see?" he says finally, pointing at a number on the door. "Is that it?"
"Where?" we say, unwilling to be dumped on the sidewalk with our luggage until we're sure this unlikely looking corner is our destination, the Bijoux di Penelope B&B.
Five minutes later we step out of a tiny elevator into a dimly lit hallway where the owner, Penelope Venturi, is waiting, brown hair falling over her shoulders. Welcoming us, she opens the inner door into a sunlit apartment with four bedrooms and a kitchen stocked with food.
One of the bedrooms — the white and red "rubino" (ruby) room with a balcony looking over Bologna's red-tiled rooftops — will be our home for the next few days. It's bright, it's private and it's secluded. This B&B, Italian style, is not your typical hotel.
Back in the day, travelers who could afford tours of Europe's historic cities booked rooms in a hotel with bellboys, daily maid service and a restaurant and bar. In our Internet-connected world, nothing says "tourism is king" like the myriad lodging options that have been revolutionizing where we go and with whom we bed down for the night.
Plenty of options
Ask a Facebook "friend" for hotel recommendations — as I did — and prepare to be overwhelmed by suggestions. Never, it seems, have there been so many willing homeowners eager to rent you a room. Hotels, accustomed to competing with one another, now have to contend with Airbnb, Vacation Homes for Rent by Owner, Home Exchange and B&B associations.
It all began with B&Bs, the 20th-century version of the long-ago wayside inn, where travelers stabled their horses — or their camels — and shared a bed with a stranger. Contemporary B&B owners, who did the same thing but in style, made it acceptable to rent a room from a perfect stranger.