Cinnamon rolls at Red Bench Bakery
To baker/owner Andy Mooney, "cinnamon rolls" and "sugar rush" are mutually exclusive.
"There's a place for Cinnabon, but I felt like we could do something different," he said.
And how. His version ($3.50) is both restrained — thanks to a disciplined approach to sweetness — and over the top, because they enlist the same laminated dough used to make the bakery's excellent croissants. Mooney's reasoning is simple.
"Rather than killing ourselves making a bunch of doughs, we're building a great line of products with our laminated dough," he said.
Smart. That butter-laden dough, sprinkled with brown sugar and cinnamon, is wound into fist-sized, seashell-like spirals, and then the oven's transformative powers get to work, fashioning crinkly, delicately crispy exteriors, and soft, honeycomb interiors. The finishing flourish is a judiciously applied vanilla glaze.
Elegant and gently sweet, the irresistible results could never be mistaken for their ponderous, cavity-inducing counterparts. Mooney has obviously struck a chord at his three-year-old bakery, because over the past 12 months, cinnamon roll sales topped 23,000.
"It's an insane number," he said with a laugh. "People have been doubling down during the pandemic. Right now, everyone just wants to indulge."
500 N. Chestnut St., Chaska, 952-361-5509 (7 a.m.-5 p.m. Wed.-Sat., 7 a.m.-noon Sun.) and 284 Water St., Excelsior, 952-474-5608 (8 a.m.-4 p.m. Tues.-Sat., 8 a.m.-2 p.m. Sun.), redbenchbakery.com.