3M Open tournament staff returned to work Monday morning by entertaining 35 corporate sponsors in a golf outing at TPC Twin Cities mere hours after a tearful Michael Thompson was crowned champion in a year unlike any other.
About 100 people gathered around the dangerous 18th hole Sunday and watched Thompson make birdie with a 14-foot putt that won the tournament by two strokes. It was his second PGA Tour victory — and his first since the 2013 Honda Classic — in a made-for-TV tournament held without spectators or lucrative pro-ams because of the COVID-19 pandemic.
On Monday, tournament organizers looked forward to a more normal 2021, when the 3M Open will be held July 19-25 — the same slot as this year.
"We'll celebrate the past week," tournament director Mike Welch said. "But if they're expecting we're not going to talk renewals today, they're mistaken because we're working it for business for next year already today."
The 3M Open played on after PGA Tour officials considered canceling or moving the event to a course in Florida. Support from title sponsor 3M and corporate partners, as well as donations from vendors, made it financially feasible for the show to go on. A commitment to raise $1.5 million for eight major charity partners — primarily those this year focused on people impacted by coronavirus or fighting for social-justice initiatives — weighed heavily as well.
Tournament employees arranged 13 video conference calls between corporate partners and players all week in lieu of Monday and Wednesday pro-ams, in which big money is paid to play alongside a PGA Tour player. They also had done so last spring early during the pandemic break. About 75 people did one with defending champion Matthew Wolff on his 21st birthday in April.
"If we can't have pro-ams, which is a lifeblood of this tournament, how can we keep that engagement between sponsors and players?" Welch asked. "We did that all week in a 30-minute version of what normally would be a five-hour pro am."
The 3M Open was held without spectators and without the usual village of erected corporate boxes and tenting. It was held with 300 volunteers, not 1,800. Roars didn't rise on a normal final-round Sunday. Birdsong and fans cheering good shots from backyard decks provided this year's soundtrack instead.