1979: Survey says ...

Ninety-four percent of women said they did most of the family's grocery shopping. Have times changed?

April 14, 2010 at 6:37PM
Kathryn Heib of Brooklyn Center bagged her groceries at the Red Owl Country Store near Brookdale.
Kathryn Heib of Brooklyn Center bagged her groceries at the Red Owl Country Store near Brookdale. (Star Tribune File/The Minnesota Star Tribune)

A Sept. 5, 1979, Taste story on a Ladies' Home Journal survey provided a perfectly preserved snapshot into Carter-era American dining and cooking habits, including:

• In almost three-fourths of households surveyed, everyone dined together. Compare that with a 2009 study by the NPD Group, a Chicago-based market research firm, which put the figure at roughly 47 percent.

• Just 2 percent said they had dinner at a fast-food restaurant the previous day. It's not an apples-to-apples comparison, but a 2009 Associated Press study found that 27 percent of respondents purchased a fast-food dinner during the past week.

• Ninety-four percent of women said they did most of their family's grocery shopping. "There's a lot of noise about men becoming fascinated with cooking, but ... the survey found that only 2 percent of the dinner preparation was done by a husband on his own," reported Patricia Tregellas, the magazine's director of communications.

• Only 4 percent of men surveyed said they were the household's primary grocery shopper. Thirty years later, the Nielsen Co. reported a much larger figure: 38 percent.

RICK NELSON

about the writer

about the writer

Rick Nelson

Reporter

Rick Nelson joined the staff of the Star Tribune in 1998. He is a Twin Cities native, a University of Minnesota graduate and a James Beard Award winner. 

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