With a $1 million land donation and thousands of hours of volunteer labor at the ready, Habitat for Humanity is embarking on one of its most ambitious projects yet: 33 for-sale suburban townhouses.
The project is a milestone for the Twin Cities chapter of the national nonprofit. It's their first foray into Hugo, a once-rural suburb north of downtown St. Paul, and it's being built on the largest land gift in the history of the organization.
"This is the start of something big for us," said Matt Haugen, Habitat's director of marketing.
The five-acre project is also one the few post-Recession townhouse projects in the metro that will cater to entry-level new-home buyers.
The average sale price of new houses in the Twin Cities metro last year was in the mid $300,000s, according to Metrostudy, which tracks construction trends across the country, more than $100,000 higher than the median price of existing homes last year.
With new home sales still lagging behind the broader housing recovery and construction costs on the rise, homebuilders have been catering to move-up buyers willing to spend far more than first-timers.
Last year, for example, fewer than 500 attached townhouses were built across the entire 13-county metro, according to Metrostudy. That was only a fraction of the more than 10,000 housing units built across the metro, according to the Builders Association of the Twin Cities.
"There literally isn't anything for those first-time buyers," said Wendy Pace, director of business development for Metrostudy. "That's a hole in the market, if any builder is looking for a niche to fill."