If you're going to spend 17 minutes today watching music videos on the Internet, the following clips are well worth your time. The video-making elves at the Twin Cities biggest hip-hop label, Rhymesayers, have been busy churning out a lot of eye candy lately. Here's a smattering of visuals from the likes of Atmosphere, Brother Ali, I Self Devine and RSE buddy, MaLLy.

Brother Ali: "Shine On" feat. Nikki Jean. Directed by Dave Wilson. (Shot on location at Heidi's in south Minneapolis.)

Atmosphere: "Became." Directed by Nate Maydole.

I Self Devine: "Up Aboves." Directed by Dave Wilson.

MaLLy & The Sundance Kid: "Once We're Kings." Directed by Ashanti Abdullah. (MaLLy's not necessarily on Rhymesayers, but he's affiliated.)