General Mills this week unveiled the “Yoplait Signature Collection,” six limited-edition yogurt cups with a graphic motif inspired by dresses from designer Christopher Straub.
The six designer cups are available through the end of February only at Target stores nationally, making the “collection” an all Twin Cities affair. Target and General Mills, of course are based here.
Straub is a Twin Cities designer who has been a contestant on “Project Runway,” a reality TV show. He’s known for his “out-of-the-box stylistic creations that evoke fantasy and whimsy,” according to Taste of General Mills, a company blog.
Three Yoplait Original flavors sport the designer labels -- Harvest Peach, Orange Crème and Strawberry – as do three Yoplait Light flavors: Blueberry Patch, Key Lime Pie and Strawberries ‘N Bananas.
Yoplait is taking its Signature Collection to Mercedes-Benz Fashion Week at Lincoln Center in New York City on February 13. An event will showcase the cup designs alongside the dresses and sketches that inspired them.
Also at the soiree: Two gowns created by Straub using Yoplait cups and lids.