In reportedly exploring an independent campaign for president, former Starbucks CEO Howard Schultz has set off endless catastrophizing about him supposedly spoiling the 2020 election and getting President Donald Trump re-elected. At least one Democratic leader is already calling for him to get out before he even gets in.
These early attempts to suppress a candidate because of his political independence are at best anti-democratic and at worst a new kind of political bigotry. Schultz deserves a chance to make his case, and our country would be better for it. Furthermore, he could win.
Schultz is at least as qualified as any other declared, or likely, 2020 presidential candidate. Who better to champion economic opportunity for all than an entrepreneur raised in public housing who not only created hundreds of thousands of jobs worldwide but also gave employees, including part-timers, health coverage and a plan for stock ownership?
Having worked in independent politics for more than a decade, we've seen how both parties have rigged the rules to their own advantage. We know how our electoral system can sometimes produce results contrary to most voters' preferences in multicandidate elections. But we are confident that Schultz, whose significant resources could buy both name recognition and spots on all 50 state ballots, can win the presidency, under a few conditions:
First, he must make it clear from the outset that he is running to win. He could, for example, commit to exiting the race if he does not have a clear path to victory following the third presidential debate in October 2020. This would give a broad swath of the electorate permission to support him without fearing a result they did not intend.
Second, both of the traditional parties must nominate candidates that a sufficient number of voters view as unacceptable. A Trump vs. Elizabeth Warren race opens a much wider lane in the middle for Schultz than would a race of Vice President Mike Pence vs. Joe Biden.
Third, rather than assume independent voters can be corralled into a cohesive political base (they cannot), Schultz must create a new political identity and a following of his own. It must transcend both parties to galvanize the two-thirds of Americans in the "exhausted majority," as the Hidden Tribes of America project named the group of voters desire to move past what Schultz describes as "revenge politics" and instead find common ground.
By choosing a Republican running mate to forge what they might call a unity ticket, and assembling a bipartisan Cabinet, Schultz could unite center-left and center-right Americans who would vote as a coalition without having to leave their current parties, similar to what independent Emmanuel Macron did to win France's presidency.