Central Wisconsin's picturesque cranberry country has become a testing ground for a new approach to pest control: birth control for bugs.
Scientists are experimenting with a fake love potion that makes it nearly impossible for male moths to find females during early summer mating season. The research, now in its fourth season, aims to reduce insecticide use in cranberry bogs.
The technique, called mating disruption, has proved successful in field trials in reducing populations of cranberry fruitworms, the No. 1 pest for Wisconsin's $1 billion a year cranberry industry.
"We have a lot of pests that we have to deal with," said Dani Faber, a fifth-generation cranberry farmer at Cutler Cranberry Co. in west-central Wisconsin's Jackson County. "Cranberry fruitworms and blackheaded fireworms are a definite nuisance, and if they get out of hand they can ruin entire beds and entire crops."
At this time of year, cranberry growers are focused not on pests, but on harvesting this year's crimson berries. As soon as cool weather reddens the mature berries, producers flood the cranberry beds with water, and use machines to dislodge berries from the vines. Because the berries float, crews then corral them so they can be pumped or scooped out of the water for transport.
But earlier in the season, the cranberry beds are a battleground against the natural predators that devour the developing berries.
To keep the insects in check, cranberry growers have traditionally used insecticides to kill the worms when they emerge as adult moths in early June. The idea is to beat back the moth populations before they lay eggs that hatch into caterpillars and burrow in to feast on the berries or their seeds.
An alternative is to prevent the moths from mating in the first place, said Shawn Steffan, University of Wisconsin assistant professor and research entomologist for the U.S. Department of Agriculture.