The Wilf family, owner of the Vikings, pledged $100,000 on Friday to help the East Coast in its recovery from superstorm Sandy.

The Wilfs are from New Jersey, the state hit hardest by the storm.

"Being from and living in the affected areas, our family has seen first-hand the destruction of Hurricane Sandy," said Vikings owner and chairman Zygi Wilf. "As an organization, it is important for us to help raise awareness and support for those impacted by this disaster. Every contribution is critical to helping families and individuals in the region."

The $100,000 contribution from the Vikings and the Wilfs will go to the American Red Cross and other local relief efforts in New Jersey and New York.