"I want you to make me a better writer, Doc," said my luncheon companion. "Hang on. Gotta take this call. Anyways, my boss says my co-worker Britney and myself gotta stop flaunting all those grammar rules."
"I think I understand the problem."
"So I want to do more than insure that our network of computers are working as proscribed, I also want to come across as educated, professional and a good writer."
"Well, we better get started," I said. "Let's begin with respecting your audience. Go beyond conveying information. Include a goodwill statement in every message you send."
"Got it. What else?"
"Level of formality is important."
"My what?"
"Don't be too formal or two informal. Use words that are appropriate to your purpose, your reader and the occasion. For example, when writing to a colleague..."