Earlier this year, Piper Jaffray's annual "Taking Stock of Teens Survey" confirmed what a lot of parents and educators have known for a long time: The kids love Snapchat.
But this social media craze isn't just for the young and very young. If you have kids or grandkids (and you have a smartphone), you should consider using the Snapchat app to communicate with them, too. Let me tell you why, and how:
Snapchat gives you a more spontaneous glimpse of each other's lives. Snapchat offers the opportunity to film video and shoot photos on the fly and share them immediately. Then, once your recipient opens and views the Snap: Poof, it disappears!
With Snapchat, there is far less curation and intention than other forms of social media. Many users say it lets you see the real "them" — the behind-the scenes peek at their days. Snapchat is mostly visual, too. You get more pictures of your loved ones and how they are experiencing the world. And once they follow you back on Snapchat, they will get the same from you. (Your Snapchat app notifications will tell you when this happens.)
Snapchat is a great space to share "inside" jokes. Snapchat is not intended to be a "broadcast" social media where all of your friends and followers see everything you post. You can choose to target one friend, or 25 friends, with a Snap (though you can also do the broadcast thing with "My Stories" — more on that in a bit).
My 20-something hair stylist recently told me that her dad in North Dakota routinely sends (among other fun moments) her photos of the crazy-patterned lounging pants that her mom wears to wind down at night. It's a fun dad-daughter moment that gets to happen when she least expects it, and she said it always makes her laugh.
My own dad routinely texts me photos of the ducks that swim in the river by his house and asks me to tell my kids what the ducks are up to. My children are not old enough for social media, but if they were, this type of sharing would be great on Snapchat.
Snapchat is low-pressure. Don't really get what the "filters" are about on Snapchat? Then don't use them. Or try them and look silly. It doesn't matter. No one's judging.