Geoff McFetridge's 2012 design "3 by 3."
For the design savvy, Walker Art Center is the place to see and be seen on Tuesday nights in March. The Walker's "Insights" design lecture series will showcase talent from Los Angeles, Berlin and Amsterdam. Each of the four designers also has been commissioned to create a project for the Walker.
March 5: Los Angeles designer Geoff McFetridge of Champion Studio will launch the series with a talk about his whimsical, figurative designs which have garnished everything from limited-edition Nike sneakers to wallpaper and a music video for OK Go. The Walker hired McFetridge to design a pattern for the 10 ft. tall construction fence that will surround the museum's 1971 wing starting in early March.
The fence is expected to be in place through December while the building's original brick facade is removed, new insulation and drainage systems installed, and new bricks applied. In the 42 years since that section of the building opened, moisture seeped between the bricks and the concrete block understructure. The condensation eroded the inner surface of the bricks, necessitating their replacement.
March 12: Berlin-based Eike Honig calls his studio, Hort, a "playground for creative people." In practice, the firm's playful aesthetic has been applied to everything from record-sleeves to the signage for a German architectural icon, the original Bauhaus building designed by Walter Gropius. Konig, who teaches graphic design and illustration at the HfG University of Arts, Offenbach, is designing a web-based project for the Walker.
March 19: Remember psychedelia? That 60s moment is apparently thriving in Amsterdam where Job Wouters, a.k.a. Letman, is a "practitioner of the lost art of psychedelic, delirious penmanship," according to the Walker. Wouters' clients range from the New York Times Magazine to Audi, Tommy Hilfiger and Heineken. For them he's done everything from illustrations, fabrics, posters and typefaces to murals and body-paint designs. He is creating a mural for the Walker where his lecture will include a demo of his hand-lettering techniques.
March 26: The only one of the designers known to have issued a manifesto, Luna Maurer claims to use "logic-based design as a tool to understand the ungraspable." The Amsterdam-based designer is intrigued by the relationship between people and technology, and plans to involve the lecture audience in one of her "social experiments." Be warned: her previous events have had people using tape, markers and sticky notes "to implement . . . algorithmic explorations of group thought." A visiting critic at Yale University's School of Art, Maurer also teaches "interaction design" at the Gerrit Reitveld Academy in Amsterdam.
Lectures, 7 p.m. Tuesdays in March. $85 four-part series; $24 each. Walker Cinema, Walker Art Center, 1750 Hennepin Av., Mpls. 612-375-7600 or walkerart.org/tickets