Coach Mike Zimmer, Vikings players and surely their NFL opponents are well aware of the lofty expectations and targets on their purple-clad backs entering the 2018 season.
As the Vikings held the first full-team practice of training camp Saturday, a loaded roster saw cameras from nearly every major national and state media outlet dot the sidelines of the new Eagan practice fields. Whether this attention affects the Super Bowl chase remains to be seen.
"I think it's [the players'] job to come out and perform well enough so we exceed expectations," Zimmer said Saturday. "It's probably my job to talk about how bad we're going to be as opposed to them. I think having good players and having high expectations is a good thing. It's bad for coaches, but it's good for the fans and everybody else."
The Vikings' foundational changes will determine much of this season's successes or failures. A roster returning 19 of 22 starters from a year ago still underwent an evolution of key players, namely quarterback Kirk Cousins, defensive tackle Sheldon Richardson and coordinator John DeFilippo.
On Day 1, Zimmer didn't set the sights much farther than a pad-free July practice. The Vikings coach came away feeling good about the players' "professional" approach. The coaching staff will first convene to evaluate the start of camp on Wednesday, the players' first day off following four practices.
"If the spring carries over from what they did," Zimmer said, "to where we are hoping to continue to go, I think this will be a good football team. We are going to have to play good and eliminate the things that are going to get you beat and all that. I feel good about where we are on Day 1 of no pads. How's that?"
No longer will Case Keenum, Jerick McKinnon and Adam Thielen catch opponents by surprise. With Cousins under center, running back Dalvin Cook returning from injury and Thielen a top-flight receiver, Thielen is embracing the fact opponents can't overlook last season's 13-win team.
"You love having people want to play their best against you," Thielen said. "And that's what we're going to get. And that's exciting."