A half-million-dollar campaign against sexual misconduct at the University of Minnesota is ramping up this spring.
This week, faculty and staff started taking mandatory online training aimed at preventing harassment and assault. The U recently hired a marketing firm to design a public awareness campaign to roll out later in the year. It's also recruiting for a staffer who will expand existing training for students, with a new focus on encouraging bystanders to intervene when they witness sexual misconduct.
President Eric Kaler and other top administrators filled in the Board of Regents on the initiative, launched last year on the heels of a string of high-profile incidents in which student athletes and U officials faced allegations of harassment and assault.
"We know there is a problem in society; we know there is a problem on our campus," said Kaler, who called sexual misconduct "an epidemic."
"It has got to stop."
Kaler's administration also issued its official response to a report released last summer on its handling of 2016 sexual assault allegations against a group of Gophers football players. That response goes over changes made since the report, including revisions to the student athlete conduct code, stricter rules for visits by athlete recruits and possible changes to the sexual misconduct hearing process under consideration, such as bringing in retired judges to preside over such hearings.
The U has dedicated $540,000 to kick off the initiative, but an official said more investment is likely in what is seen as a multiyear effort. The Twin Cities campus is hosting a conference on sexual misconduct prevention in March.
"This effort is a marathon, not a sprint," said John Finnegan Jr., dean of the School of Public Health, who is leading the initiative with Karen Miksch, an associate professor of higher education and law.