Twitter introduced a feature Wednesday that will resurface tweets you missed while you were away from your timeline.
The social network is known for its real-time delivery of short messages in reverse chronological order. But the company faced an outcry over the weekend after BuzzFeed News reported it may abandon that approach for a system that would prioritize buzzy items of interest or posts that a user missed while away, in a way that’s similar to rival Facebook.
Wednesday’s announcement appeared to contradict CEO Jack Dorsey response to the weekend’s brouhaha, when he tweeted that the company “never planned to reorder timelines” this week.
“I *love* real-time. We love the live stream. It’s us. And we’re going to continue to refine it to make Twitter feel more, not less, live,” Dorsey tweeted then.
A Twitter spokeswoman declined to comment beyond the post.
Wednesday, the company unveiled an optional feature that will surface the tweets a users is “most likely to care about” after being away from the feed, noting these reordered postings will still be recent and remain in reverse chronological order. “The rest of the Tweets will be displayed right underneath, also in reverse chronological order, as always. At any point, just pull-to-refresh to see all new Tweets at the top in the live, up-to-the-second experience you already know and love,” the post, by senior engineering manager Mike Jahr, said.
Dorsey tweeted the news as well: “Tweets you missed from people you follow, recapped in reverse chron! Refresh back to live. Flip it on to try it now!”
The announcement comes ahead of Twitter’s fourth-quarter financial report later Wednesday. Analysts estimates on average are for profit to hold steady at 12 cents a share. The stock’s 44 percent tumble in value in the last three months suggests investors aren’t anticipating a pleasant surprise from other key figures, like the network’s growth in users who visit at least once a month.
Shares were up 2.7 percent at $14.79 in recent trading.