I have a standard black suitcase that essentially looks identical to many others. (I don't like seeing the black scuff marks on lighter suitcases, so I purchased a black one.) However, at the airport, it seemed like everyone else had a black suitcase too. Then, for my birthday, I received an Identigrip. Available at The Container Store and currently on sale for $4.99, these little things are perfect. I can instantly spot my luggage in a sea of black. You simply strap them to your luggage handle and viola! a unique and cute addition that saves you the hassle of checking every tag, on every bag. Although small, it's amazing how easily I can spot my bag. Photo courtesy of http://www.bucky2.com/catalog/controller.php?pg=product&product=T230.