It's called "The Hold" and it's being lauded for its seemingly miraculous success at getting babies to stop crying instantly.

Dr. Robert Hamilton, a California pediatrician, has been using this method for years to turn bawling babies into the picture of tranquillity in just minutes. A video of him demonstrating the technique has been viewed more than 14 million times since it was posted on YouTube earlier this month.

The video shows Hamilton greeting a baby lying on the exam room table crying. He picks up the child and folds the baby's left arm across his chest.

Then, Hamilton places his own hand over the baby's arms to hold them in place. Next, he holds the baby's bottom with one hand and positions the baby at a 45 degree angle, gently rocking him up and down.

What happens next is soothing to both the baby and anyone watching the video. The baby instantly stops crying and sits quietly — a content look on his face.

Dr. Linda Thompson, a pediatrician at Hennepin County Medical Center, has seen the video and broke down the meaning behind the magic.

"Anytime you hold a baby upright in that position and wiggle them gently in a soothing way, they will quiet down," she said. "It's nothing new. It's something that I've done for years."

Movement works especially well, she said, because it replicates what's been happening in the womb during pregnancy.

"Moms," she noted, "are always moving."

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