When he performed at the Warming House earlier this month, singer/songwriter and guitar ace Ben Glaros actually welcomed it whenever an audience member made a noise.
"I would've loved to hear the cash register or cappuccino machine or whatever, because it was so quiet in there," Glaros said after his sold-out show. "It takes some getting used to: People are actually listening to you."
Twin Cities music lovers are indeed doing just that thanks to three new performance venues that have taken root in Minneapolis over the past year. Like the long-beloved Cedar Cultural Center before them, these new spaces offer a more intimate vibe and cozier aesthetics than the traditional rock bar or dance club.
In addition to the Warming House — housed under a bike shop in south Minneapolis — there's the Hook & Ladder Theatre and the Aster Cafe's River Room, both in historic buildings. The former is a multifaceted, nonprofit space set in the Longfellow neighborhood firehouse where Patrick's Cabaret used to be. The latter is a low-lit, wood-floor event space next to the popular Aster eatery in the St. Anthony Main riverfront historic district.
Hook & Ladder executive director Chris Mozena said such venues cater to changing demographics: aging rock fans burnt out on dingy, standing-room-only bars, and younger music lovers cynical about the sensory overload of many nightclubs.
"We intentionally don't have any giant beer logos or other marketing insignia in our performance space, anything that might be a distraction," Mozena said. "It's all about the performance and the artists here."
A singer/songwriter herself, the Warming House's founder, Brianna Lane, envisioned her venue as a public version of private house parties — a popular trend in recent years that finds musicians performing in people's living rooms or backyards for almost the same money they make at a club.
"I've always said as a songwriter I'd rather perform to five people who are listening than a room full of people not listening," said Lane, whose room actually holds about 50 audience members.