Here's what we know about the bear:
It was on sale at Target for $10 and was quietly tucked in the bottom righthand corner about halfway through the retailer's 36-page Black Friday circular.
The three-foot-tall brown bear isn't normally sold in Target stores, a company spokesman confirmed. It was one of those special buys just for Black Friday that retailers often bring in during one of the biggest shopping events of the year. And this particular bear was only available in stores, not on Target.com.
As Target's stores opened at 6 p.m. across the nation last night, the bear quickly became one of the first items to sell out within minutes. It was a common site in shopping carts, often heaped on top of big-screen TVs.
At the Target store in Minnetonka, I saw a mad dash for the bears, piled in a box toward the back of the store.
About 15 minutes or so after the store opened, this was the only one left and it was quickly snatched up after I took this picture.
Some shopping carts were stuffed with two -- in one case three -- teddy bears.
It's tempting to try to over-analyze why there was so much demand for the bear. But the allure seems pretty simply: it was big, cuddly, and $10.
Still, it was an item that was not the radar of most experts who closely track the hot items on Black Friday. When I did a cursory search of Twitter, I couldn't find many mentions of the bear before yesterday.
So it appears to have been one of those Black Friday sensations that took everyone, including Target, by surprise. Here's how it played out on Twitter.
Me: I want a giant teddy bear My mom: get a boyfriend & tell him. Boys: $10 at target tonight only ï¿½ï¿½ï¿½ï¿½ pic.twitter.com/35ilwA07pl— Nicole Sadler (@nicolesadler_) November 26, 2015
@Target I'm first in line at the Kennesaw Georgia store with my wife. Trying to get 2 32" tvs and a giant teddy bear. A few other things too— Darth Neal (@nealmathley) November 26, 2015
I did not enter this line at Target with a giant teddy bear. pic.twitter.com/nyNfOFIViD— Chad Bonin (@chadbonin) November 26, 2015
everyone's waking around target with a giant teddy bear and I want one ï¿½ï¿½— Kristen Manning (@kmanning7) November 27, 2015
We missed out on the $10 giant teddy bear at @Target and I've never been more disappointed by anything in my life.— Lucy Ann (@lucy_ann11) November 27, 2015
my mom was yelling at a person in target that tried to get a teddy bear out of her cart of 4— sarah (@mattxhu) November 27, 2015
When target has a sale so you buy a gigantic teddy bear ï¿½ï¿½ pic.twitter.com/4u8sAVnbRp— shelby warden (@shelbywarden1) November 27, 2015
My mom just dragged me to target to get a giant teddy bear but they ran out I'm so done— j (@jjjerrry) November 27, 2015
Later today, some more details began trickling in. Target says the bear was made by Best Made Toys. And the bear was the single bestselling plush toy it's sold on Black Friday (or Thanksgiving) in the last several years.
Given all of this, some shoppers are wondering if they'll get another chance to get the bear. But, no, a Target spokesman says there are no plans to carry the bear in stores beyond the Black Friday sale.