A beautiful new Estes Funeral Chapel is about to have its formal opening on the corner of Penn and Plymouth avenues in north Minneapolis, the third home of a small business founded nearby in the early 1960s.
It's a long story how the new building came together. But maybe the main thing to take away is how a small business can become such a pillar of a town or community that people will pitch in to help keep it viable even when there's little in it for them.
April Estes, the owner, hoped to keep the chapel going after her husband, company founder Richard Estes, passed away in 2013. Neighbors even approached her in the grocery store to ask about it, she said, as the only funeral chapel in the city owned by an African-American family.
But she hadn't been involved in her late husband's business and didn't know what to do with it. So, she said, "I was thinking about letting it go."
As she tells the story, she talked through her problem with a group of her friends including Minneapolis community volunteer Sharon Ryan. They decided Sharon's husband, Bob Ryan, could help.
Bob Ryan had plenty of business skill and experience, all right, working as chief financial officer of Medtronic until 2005 before retiring and continuing to serve on boards of directors of companies including Citigroup and General Mills. Yet he didn't know the funeral services market, he said, or even much about the neighborhoods Estes served in north Minneapolis.
"When I started working with the business, I kind of learned as I went along, and I didn't know if the business was going to make it," Ryan said. "There were so many things that needed to be done. Financial systems, financial reporting. … There was a whole segment of the market they had lost. But I was just really impressed with the staff, how hard they worked and how dedicated they were in serving the community."
Richard Estes had led the business for decades, establishing a tradition of making sure every family was served. When families showed up with no money for a funeral, he helped them any way he could, maybe showing them how to apply for assistance for part of the cost or offering a payment plan.