The Hold Steady's Craig Finn has teamed up with Signature Brew to launch his own brand of beer called 'Clear Heart'. To see the singer sampling the brew, click on the video above.
In a statement, Finn said of the beer: "When I set out to make this beer, I was going for something with a clear taste and a full flavor. Instead I got a pretty decent buzz. We had a great time creating this beer and I hope you enjoy it as much as I do. Enjoy!"
The beer apparently contains "a melody of bitterness and citrus notes, the fresh hops and malted barley are in harmony within this golden brew, a full-bodied taste with an easy finish."
Click here for the full story and video. Your move, hipster hopsters!