On the night before Thanksgiving, beer sales at bars and restaurants jump more than 270 percent and liquor sales more than double compared to a typical Wednesday, according to a survey of more than 3,000 establishments by the restaurant software maker Upserve.
It's no wonder the popular party night has earned names such as "Blackout Wednesday" and "Drinksgiving." It's become one of the biggest drinking days and most dangerous travel days of the year, rivaling New Year's Eve and St. Patrick's Day, said Lt. Tiffani Nielson of the State Patrol.
"It will be very busy for us," Nielson said. The same will be true for officers from 300 law enforcement agencies across the state looking for inebriated drivers.
On a typical Wednesday, 47 people are tagged for drunken driving in Minnesota. On "Blackout Wednesday," that number jumps to an average of 74, according to 2011-2015 data from the Department of Public Safety. There were 14 deaths during that period.
Nielson has a warning for Wednesday revelers: "Be cautious. Even one mixed drink or craft beer could land a person in hot water," she said. "Use a designated driver, walk or call an Uber. Use a safe way to get home."
Nationwide, no holiday has more deadly crashes than the four-day Thanksgiving weekend. More than 483 people died in crashes last year and 41 percent of those (199) were alcohol-related, the National Highway Traffic Safety Administration said.
Many factors contribute to the dangerous travel conditions, said Sgt. John Eastham of the Ramsey County Sheriff's Office. Young people are home from college and adults know they don't have to go to work the next day, so they tie a few on.
And roads are crowded: AAA estimates that 45.5 million people will drive to Thanksgiving festivities this year, the most since 2005.