THE COLLEGE SHACK

Business: Online business that sells baseball caps with the names of colleges, sports teams, student organizations and a growing variety of other groups imprinted on the front.

Founded: 2006, when the founders were college sophomores.

Headquarters: Plymouth

Website: www.thecollegeshack.com

Executives: Founders Andrew Ferenci, Ben Glaze and Glaze's mother, Leslie, who handles shipping, inventory and customer service for the company.

2009 revenue: $80,000, on track to reach $125,000 in 2010.

Quote: "When I went to class every morning, I'd be toting trash bags full of orders to be dropped off at the post office." -- Ferenci, who was handling shipping for the company out of his college apartment.