Consumers like price comparisons of supermarkets. Which grocery store costs less: Cub or Hy-Vee? Target or Walmart? Lunds/Byerlys or Kowalski's?
KARE 11 did a small price comparison over the weekend on about a dozen items for a Thanksgiving dinner. They saw an ad from Walmart saying that it could feed a group of 10 for $33.83, about $15 less than the national average. So they took Walmart to the test and then price shopped Cub, Hy-Vee, Target and Lunds/Byerlys against Walmart.
They went to each store and shopped for the cheapest version found on the shelf for a 16 lb. turkey, stuffing, cranberries, veggies, sweet potatoes, and fixings for pumpkin pie. Who won this survey? Most Twin Cities shoppers can easily guess the results so let's make it a challenge. Put these 5 local supermarkets in order from least to most expensive in 10 seconds: Cub, Hy-Vee, Lunds/Byerlys, Target, Walmart. Results near the bottom of the post.
The surprising thing about the survey isn't which retailer was lowest or highest--it's that Walmart's total in the Twin Cities was $37, nearly 10% higher than Walmart's $34 estimate. Here's Walmart's shopping list that KARE duplicated:
- Frozen Self-Basting Young Tom Turkey [16lbs]
- Fresh Cranberries [1lb]
- Fresh Sweet Potatoes [3lb]
- Fresh Carrots [1lb]
- Fresh Celery [1 bunch]
- Frozen Green Peas [two 10oz bags]
- Frozen Green Beans [two 10oz bags]
- 9" Frozen Pie Shells [2 per package]
- Cube Stuffing, Herb Seasoned [14oz]
- Dinner Rolls [1 dozen]
- Easy Pumpkin Pie Mix [30 oz can]
- Whole Milk [1 gallon]
- Whipping Cream [1/2 pint]
Here are the totals from low to high:
Walmart $37
Target: $39.22
Cub: $40.91