There was a season-ticket base of 5,000 in 2009-10 and the Wolves expected to lose 10 to 12 percent of that, as had been the case in recent years.
So, Taylor also approved a slash in prices for a season-ticket campaign over the final six weeks of last season. This was followed by other opportunities to buy season tickets (full and partials) at low prices.
Chris Wright, the president of business operations, said on Tuesday that the Wolves have pushed the base for this season to an equivalent of 7,000 full season tickets.
"The season-ticket revenues will be flat, because of our discounts, but the extra 2,200 fans it will put in our arena is going to make for a much better atmosphere,'' Wright said. "And with a more exciting team, those 2,200 can become our best salespeople."
As a season-ticket holder (albeit $4 pay-the-pick tickets split up with eight other people, whereby we actually personally have tickets to just four regular-season games), we've seen that notion first-hand.
The pay-the-pick promotion is not brand new, but it's clearly designed to get people in the building. More so, we received today in the mail today a notification that we've been given -- free -- two additional tickets to next Wednesday's home opener and next Friday's Bucks-Wolves game.
Some of you might consider that a punishment. But hey, the organization has to start somewhere, right?