Target plans big splash for Neiman Marcus collection

Target has high hopes for its most extensive design collaboration yet.

April 16, 2013 at 8:01PM
Target CEO Gregg Steinhafel and Neiman Marcus CEO Karen Katz
Target CEO Gregg Steinhafel and Neiman Marcus CEO Karen Katz (Dennis McGrath/The Minnesota Star Tribune)

Why are these two people in such a good mood?

(The Minnesota Star Tribune)

Well, let's start with who they are: Target CEO Gregg Steinhafel and Neiman Marcus CEO Karen Katz. They are showing off some of the merchandise Target and Neiman co-created for the holiday season during a preview for the media last month in New York. Both Target and Neiman have high hopes this partnership will boost sales throughout the holiday season.

As I write this, Target executives are on the way to New York for the collection's debut fashion show Wednesday night. The retailers, which will also promote the merchandise in a pop up store, will officially launch the collection Saturday. We'll have a story in Sunday's Business section.

In the meantime, here is a sneak peek at the collection:

(The Minnesota Star Tribune)
(The Minnesota Star Tribune)
(The Minnesota Star Tribune)
(The Minnesota Star Tribune)
(The Minnesota Star Tribune)
(The Minnesota Star Tribune)
(The Minnesota Star Tribune)
(The Minnesota Star Tribune)
(The Minnesota Star Tribune)
(The Minnesota Star Tribune)
(The Minnesota Star Tribune)
(The Minnesota Star Tribune)
(The Minnesota Star Tribune)
(The Minnesota Star Tribune)
(The Minnesota Star Tribune)
(The Minnesota Star Tribune)
(The Minnesota Star Tribune)
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