PITTSBURGH – Target Corp. has acquired a Pittsburgh company that says its software platform brings "an Amazon-like shopping experience" to in-store customers.
Powered Analytics co-founder Collin Otis and a spokesman for Minneapolis-based Target confirmed the deal Wednesday. Terms were not disclosed.
Otis says the firm, founded in 2012, will keep its headquarters in Pittsburgh.
Powered Analytics' Fabric product uses mobile technology, location data and machine learning to connect a retailer's app to the in-store shopping experience.
The system uses the store's layout and product locations to deliver customized recommendations and messaging to customers.
ASSOCIATED PRESS
More from Star Tribune
More from Star Tribune
More from Star Tribune
More from Star Tribune
More from Star Tribune
More from Star Tribune
More from Star Tribune
More From Star Tribune
More From Business
Business
Google fires 28 workers after office sit-ins to protest cloud contract with Israel
Google has fired 28 employees involved in protests over the tech company's cloud computing contract with the Israeli government, according to statements from the company and campaigners.
Business
Croatia's conservative PM convinced his party will soon form a new majority after inconclusive vote
Croatia 's ruling conservatives said Thursday that talks have already started about the formation of a new governing majority following a highly contested parliamentary election that saw a far-right party emerge as a potential kingmaker.
Business
The number of Americans applying for jobless benefits holds steady as labor market remains strong
The number of Americans filing for jobless benefits didn't change last week as the labor market continues to defy efforts by the Federal Reserve to cool hiring.
Business
European Union official urges G7 to step up air defense for Ukraine and expand Iran sanctions
The European Union's top diplomat urged foreign ministers from leading industrialized nations Thursday to take quick, concrete steps to provide more air defense systems to Ukraine, warning that continued delays could tilt the war in Moscow's favor.
Business
Stock market today: Wall Street rises in premarket as bond markets stabilize and earnings roll in
Wall Street pointed higher in premarket trading Thursday as bond markets stabilized and more corporate earnings trickled in.
