Target achieves Vermont. Finally.

With the opening of a store this week in South Burlington, the retailer can claim a store in all 50 states.

October 16, 2018 at 7:06PM
(The Minnesota Star Tribune)
The Dinkytown Target store opened two years ago and attracts students and parents shopping for students.      ] GLEN STUBBE * gstubbe@startribune.com Tuesday, August 16, 2016  The Dinkytown Target store opened two years ago and attracts students and parents shopping for students.
(Star Tribune/The Minnesota Star Tribune)

It took a while, but this week Target will achieve a long-elusive milestone: Vermont.

After nearly a decade of scouting missions and courtship, the retailer on Wednesday will open a store in South Burlington, finally establishing footing in the state known for covered bridges, rolling hills and a distaste for large, cookie-cutter, big-box retail.

The small-format store in Vermont's largest metro area means Target now has a location in all 50 states, bragging rights that rival Walmart claimed after a bitter battle with environmentalists in Vermont in 1995.

Target enters Vermont on much better terms, due in large part to the success of its "flexible format" store. Those stores are half the size of a typical store and allow the retailer to tailor store offerings to the local market, said Jim Hogan, Target's senior group vice president, who oversees stores across the northeast.

"We can go into cities, in dense areas; we can wind up next to train stations and in office buildings," Hogan said. "Ten years ago, we wouldn't have been able to do that."

The 60,000 square foot store is a far cry from the 136,000 square foot space that the town of Williston, Vt., shot down in 2012. The new store slides into space that Bon Ton vacated, and is walking distance from the University of Vermont and close to an eclectic downtown area favored by tourists.

The Vermont location is one of eight of the small-format stores that Target will open this week, upping the nationwide tally to 83.

The store will have groceries, the usual assortment of Target goods and a Starbucks. It also will be the first store in the northeast to have a drive-up, where shoppers can order online and have their goods brought to them – in whatever mode of transport suits them.

"Come on bike, come on motorcycle," Hogan said. "You don't have to come into the store."

about the writer

about the writer

Jackie Crosby

Reporter

Jackie Crosby is a general assignment business reporter who also writes about workplace issues and aging. She has also covered health care, city government and sports. 

See Moreicon

More from Business

See More
card image
Dick Enrico