Molly Leutz surveyed her school options before deciding to pick the neighborhood school for her 4-year-old, Mae, who will start kindergarten in August. Burroughs Elementary School won her over, thanks to its reputation and popularity in her Tangletown neighborhood in south Minneapolis.
Low among her criteria were standardized test scores.
"It didn't even cross my mind," she said.
As parents scour Minneapolis' schools for the best fit for their children, more of them are turning to factors like after-school opportunities and student body makeup than even schoolwide test scores, according to results from a recently released school district survey.
For Leutz, diversity and reviews from current parents were priorities. School resources and the open program were key for Abigail Loyd, parent of two Marcy Open School students. Robert Rossi, parent of a Seward Montessori School second-grader, said a big factor was the parents' investment in the school.
"That made it clear-cut for us," he said.
The responses from 2,000 parents and guardians in the November survey presented at a board meeting last week came as Minneapolis Public Schools works to update its communications and community engagement. The way the district connects with families needs sharpening, said communications chief Tonya Tennessen at a school board meeting last week.
The district could keep more students with the new strategy, a critical goal as students peel off to charter schools and neighboring districts.