Meet Herschel, possibly the next big one-named musical talent to come from the Twin Cities.
In two months, Minneapolis native Herschel McPherson's video for "Out of My System" has racked up nearly 350,000 views on YouTube. He might look vaguely familiar, as a model for Target and many other national companies. He got his start as a model in a Dayton's fashion show at 16.
In preparation for a release party Saturday, Herschel styled himself for spring. We talked to him about his look.
Q Did you style the video?
A I styled every model with the exception of background scenes -- everything. I cold-called the Minneapolis designer Amanda Christine and told her I'm going to do a big music video, and she sent a bunch of her stuff. That was so awesome.
Q How do you characterize your music?
A I sing, I rap, I chat -- it's patois, a Jamaican West Indian style. I incorporated all these things in the music. I call it super-pop on steroids.
Q How do you describe your personal style?