My name is Neal. And I'm not a shopaholic.
I buy many of my clothes at thrift shops. Others in the family cruise the MOA.
I have enough fun making the mortgage and tuition payments.
Regardless, it's hard to avoid holiday-shopping hype, from Black Friday to Small Business Saturday, which was launched a few years ago by huge American Express.
I'm also a throwback who patronizes the neighborhood hardware store and shoe store for needed items before I'll drive to Target or Home Depot.
There's something to this local-is-beautiful shopping trend that emphasizes the economic value of keeping dollars in the community by shopping at independently owned merchants.
Brian Ocel, a veteran manager at Nokomis Shoe Shop in Minneapolis and Crystal, estimates that enrolling in AmEx's Small Business Saturday program alone helps drive sales an extra 15 or 20 percent on that all-important shopping day in the just-completed weekend.
"It's our biggest weekend of the year," Ocel said. "And having the Small Business Saturday support makes it bigger. We're also signed up with 3/50 Project."